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Jai - net  
Released:  5/6/2005 9:08:37 AM
RSS Link:  http://andrey.typepad.com/jai/index.rdf
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Description:



all about the internet from my eyes


Contents:

Tech giants, website against business direction

Belows are what i think towards the internet giants website layout and business direction, interesting that i see their layouts and directions are linked tightly together.

Belows are what i think towards the internet giants website layout and business direction, interesting that i see their layouts and directions are linked tightly together.

Google
simple, straight to the point, we will impressed by the result they provided, we always under estimated what they are doing behind, good job! play a good role in the leadership position.

Microsoft
very complicated, always refresh themselves, although things are so complicated, but still doing a good job in maintaining everything.

Ebay
conservative, one way to do it and still keeping their old way until now. well, maybe some changes will do the magic.

Dell
well, international! same face, but speaks many different languages... lol He is  a good salesman.

Amazon
elegant, also complicated, but from my point of view, old fashioned, without character at all.

Yahoo!
lost! too much, but without depth! what the hell are you doing? i think you are totally lost! Following and copying isn't way to go, perhaps put your money from the bank to buy google's stock, you will be proud.




What's good about Blog to business?

What is the true value of Blog to an Internet enterpriser, online business owner or online marketer?

Blog is like a mini website, with information which the site owner wants to publish, such as ideas, instructions, point-of-views, personal stuffs...etc. What does it do with online business? I didn't understand when I browse through the Internet few months ago, when I tried to find the answer. Especially when I saw so many news about the big corps are taking a step into this new piece of segment. But I had a hard time in understanding how pieces of personal passages can affect online business, or even big corporations, so I gave up...

What is the true value of Blog to an Internet enterpriser, online business owner or online marketer?

Blog is like a mini website, with information which the site owner wants to publish, such as ideas, instructions, point-of-views, personal stuffs...etc. What does it do with online business? I didn't understand when I browse through the Internet few months ago, when I tried to find the answer. Especially when I saw so many news about the big corps are taking a step into this new piece of segment. But I had a hard time in understanding how pieces of personal passages can affect online business, or even big corporations, so I gave up...

Couple months later, after I launch my online video conferencing platform and a online store, I come back to take a look of this "changing business", "next wave of online marketing" application, I suddenly have a total different point-of-view. I found out that Blog really has its explosive power, also with a very sticky marketing advantage.

The 3 advantages of using a business blog. See also this article which tells you how to boost your site traffic using Blog

1)Search engines loves blogs.

Search engine index Blogs content a lot faster than ordinary website, since every single page is an article, with standard format, and with syndication.

2)TrackBacks feature of Blog.

TrackBacks is a new function added to Blogs. If you write something about this article in your blog, and tell my system what you did. Your blog will ping my system, and this article will reference your blog on the bottom of this page. So there will be a list of articles grouped together, sharing the same topic. Notice that this is done automatically, and instead of pull, you push your listing to me. This automatically feature is explosive. Grouping all single people thoughts together and interlink them. Here is a good Guide to TrackBack http://www.movabletype.org/trackback/beginners/

3)RSS feeds

People talk about RSS marketing now, its a trend, like before when you learn about pay-per-click search engine advertisements. What is the power of RSS marketing? Think about this case. You just opened an online store, you have good products, comparative low price, and there is market for your product. You started email marketing and found out 1% opened your marketing email, 50% went to spam folder, I would say 5000 out going emails will bring 300 opens for 1 sec, and 30 leads to your store. So this doesn’t work anymore, forget email marketing, its gone! Then you will think about PPC search engine advertising, draw those 'highly targeted' traffics to your site. Well, it works, but only for a short period of time, PPC isn’t a long term plan for you. The bidding price of the keywords will go up and your ROI will fall, until one day, you cannot survive. I also using PPC now, it works, but not for long, and the traffic are not as 'targeted' as you think about and don’t expected there will be traffic rush in like crazy, be realistic! (When u do PPC, use google’s, period.)

So lets say you have 500 visitors each day, 1% (5 ppl) buying your product, 99% wasted. After someday, you think about how to get those visitor back to your site, and u regret about not keeping their contact or ask them to sign up for newsletter...(well, u know it doesn't work). How about this, you have some contents about those product your visitors are interested, special offers...etc, tell them to keep track of these by subscribing your RSS feed for free!! If 10% of your visitors get your RSS feed, you got 350 subscribers after 1 week. These 350 are highly targeted to your business, being more and more trusted to your store since you keep feeding them information and contents. These people receive you contents every time they startup their computer, waiting for you to tell them something they want to hear.

Without RSS - 1 week = 5 sales
With RSS - 1 week = 5 sales + 350 ppl listen to you everyday.

RSS and advertising article here . This is an actual company doing google liked ads on RSS feed

Overall how Blog changes your business << i like this article








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