Zoomerang has a wealth of information available to help you collect the actionable data you need and analyze the results. You can find a new Zoomerang Survey Tip each day on Twitter which are designed to help make your survey experience a success.

To help keep you up to date, I have compiled the survey tips from the last week for easier reference and I will be posting an update weekly.

-  If a lot of open-ended questions seem necessary, you may need to do qualitative research (i.e. focus groups) first

-  When surveying users of particular product types ensure users of current brands are represented in approximate proportions to market share

- Transition to online surveys from paper surveys easily with the Text Import feature – No more manual calculations!

-  Avoid sending survey invites Monday AM, Fridays & over the weekend to help improve response rate

-  A good sample (subset of a population) can be better than talking to everyone

You can find compiled lists of the previous Survey Tip of the Days as well as additional online survey tips and suggestions here at the Zoomerang blog as well as links to helpful Zoomerang tutorials and Zoomerang webinars.

Be sure to follow Zoomerang on Twitter if you would like to view the Survey Tip each day. You can also add the Zoomerang blog to your RSS feed or bookmark the site to get the weekly recap. If you have any survey tips you would like to share leave me a comment or send me an email, Zoomerang is all about sharing knowledge.

Zoomerang Surveys for Salesforce, the first integrated online survey solution for the world’s most popular CRM system, was unveiled today at the Salesforce.com® Dreamforce Global Gathering. Zoomerang Surveys for Salesforce combines the convenience and quality of the popular Zoomerang online survey solution with the power of Salesforce.com® providing a new level of customer insight to enhance sales effectiveness, improve customer satisfaction, and boost marketing return on investment. 

Zoomerang Surveys for Salesforce provides Salesforce CRM users with a fast, easy way to field high-quality surveys from within the Salesforce environment.  With this new application, Salesforce leads and contacts can be sourced for online surveys, and Zoomerang Surveys for Salesforce users will have access to a customizable dashboard where survey result metrics can be collected, shared and reviewed among collaborative teams. Since Zoomerang Surveys for Salesforce is fully integrated with Salesforce CRM, users simply sign in to their Salesforce account and run online surveys through a single tab in the Salesforce interface, with access to all of the features found in the Zoomerang online survey tool, including hundreds of pre-built survey templates and automatic import of survey questions from Word or text documents to get you started fast, unlimited questions and responses, customizable survey design, advanced survey logic, and phone support. Advanced reporting and analysis tools such as filters, cross-tabs, charting, one-click statistics, and export to Microsoft PowerPoint or Excel, also come standard. In addition, the application brings data from surveys into Salesforce, so it can be displayed in Salesforce dashboards or reports and easily shared with the team.

Sales and marketing professionals can use Zoomerang Surveys for Salesforce to:

- Optimize the success of marketing campaigns

- Improve the quality of contact records with profiling surveys

- Improve sales and marketing effectiveness through feedback in win-loss surveys

- Survey existing customers to identify customer satisfaction issues and manage these issues through Salesforce Support

Developed in collaboration with Bluewolf, a leading Salesforce.com®  partner and agile consulting firm, the solution will be available in December on the Salesforce AppExchange, where information about Zoomerang Surveys for Salesforce is now live. If you are attending the Dreamforce Global Gathering in San Francisco this week, be sure to stop by the Bluewolf booth and visit Zoomerang to be among the first to view a demonstration of Zoomerang Surveys for Salesforce.

Online surveys make data collection and analysis an easy and efficient process. With Zoomerang’s time-saving Text Import feature you can quickly digitalize your pre-existing paper survey templates, saving you the time and effort involved to re-create them online. Zoomerang’s Text Import feature makes the transition to online surveys from paper surveys seamless, enabling users to import surveys from Word or Text files and have the survey automatically programmed in a matter of seconds.

Advantages of online surveys over paper include:

Cost: Online surveys are less expensive than paper surveys – there are no paper, printing, postage, telephone or interviewer costs

Speed: Online surveys offer instantaneous distribution of your survey and the real-time accumulation and tabulation of results allows for immediate survey data analysis

Efficiency: Online surveys facilitate repeat deployments of the same survey at any time in the future – particularly useful for trend analysis

Anonymity: Online surveys can offer survey respondents complete anonymity thereby increasing the chances of getting honest and frank input from respondents.

More Thorough Responses: Online surveys can be taken where and when the respondent chooses, providing them the opportunity for a more considered reply  

Use of Skip Logic: Online surveys allow Skip Logic to be used. This feature prevents confusion and annoyance, and also provides quicker progression through the survey

Randomization of Answers: Online surveys allow for randomized answer choices reducing order bias.  When answers to a multiple-choice question are re-arranged randomly every time the question is accessed skewed results due to respondents always clicking the first choice are avoided

Environmentally Friendly: Online surveys are more eco-friendly than paper surveys since they do not use paper

With that being said, paper surveys still remain valuable and should not to be discounted. Online and offline methods of data collection can be combined if paper methods are necessary for some of the respondents. The data from those who can be reached only via mail, in person, or by telephone can be manually entered so that all your survey results are captured, reviewed, and analyzed together.

For more information on using Zoomerang’s Text Import feature be sure to view the how-to video “Import Your Survey From Word or Text”